Hi, I’m Andrea, a Senior UX Strategist and Product Manager with over a decade of experience in designing user-centric solutions that drive measurable business outcomes.
My passion lies at the intersection of technology, user behavior, and emotional design, where I help companies create intuitive digital experiences that truly resonate with users.
I started my career in branding and marketing, where I quickly realized that user experience is far more than just good design—it’s about understanding human emotions and translating them into meaningful interactions.
This discovery sparked my journey into UX, where I specialized in combining emotional intelligence frameworks, AI-driven personalization, and data-driven strategies to create impactful solutions.
I thrive in collaborative teams where we tackle complex challenges together.
I focus on detailed planning and user-centric solutions to make development seamless.
With a solid foundation in design and code, I bridge technical and business needs.
Working on international projects has taught me to appreciate cultural diversity and to successfully integrate different perspectives
I made a conscious decision to develop my career internationally because I believe that true innovation comes from diversity and different perspectives. This courage and my willingness to take on new challenges have shaped my career so far and continue to drive me forward.
Only 17 people in the world are listed in this exclusive group: Baymard Certified UX Masters.
This certification represents years of dedicated study of the scientific research. It involved 120 hours of intense study, 80 challenging exams, and a meticulous final case study. It was a tough journey, but also an incredibly rewarding experience.
During this training as AI Project Manager, I am learning the basics of Python programming, the application areas of AI, and the specifics of IT project management by learning how to plan and manage projects efficiently, and how to implement technical projects in practice.
In addition, I am dealing with the social and political implications of AI and reflecting on current topics in this field. Finally, I am gaining insights into software development for data-intensive sciences and learning about agile project management methods and DevOps.
Being a UX Leader
Becoming a UX Strategist
Emerging Patterns in Interface Design
I’m a lifelong learner with a love for sports and fitness, and I’ve been a competitive athlete since I was 11. I’m also a certified triathlon coach and enjoy spending time outdoors, exploring new challenges, and finding inspiration in unexpected places.