Research has been stated as a fundamental part of any Marketing book and taken into practice for every Marketing Plan there exists. Learn how to make it meaningful.
Social Media offers many options for advertising, it can be intimidating and confusing when you don't know whether it's good for you and how much will you be spending. Is it valuable for your brand or is it just another trend?
Have you ever wondered how businesses that offer so bad products, such as a very lame hamburger, or really bad salad-dressing, have built million dollar companies, while your delicious high-quality gourmet-restaurant is struggling to survive?
When you are working for a company or brand, the first thing you should know about it is what problem it is solving, in other words, what is the business about.
If you ask people how do they prefer to get important business/work information, most of them will mention some kind of formal written media; such as email, traditional mail, printed letter, contract, company board announcement, graphic poster, etc.
Defining which of your products is your core product will be essential in creating a successful marketing strategy.
A Team Player Plan should be one of the most important things to include into your Marketing Plan this year, it is the clear path for your team to follow and it will save you a lot of unnecessary conflicts.